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Geta.ai
Finance & BFSI

More Quality Leads. Lower Acquisition Cost. Compliant Engagement.

AI qualifies financial leads by eligibility first — advisors close with full context and every outreach stays compliance-safe.

Trusted by Finance & BFSI teams atGrowthFin Capital·SwiftLoan·TrustBank Digital·MoneyMap

The BFSI challenge

Why financial brands waste budget on unqualified leads

Volume without qualification, generic campaigns that damage trust, and applications that drop off mid-way — the three gaps eroding your conversion rate.

The challenge

High lead volume, low conversion quality

Financial product campaigns generate thousands of leads but advisors spend 80% of their time on unqualified contacts — wrong income bracket, wrong product, wrong eligibility. CAC skyrockets.

Geta.ai's AI qualifies every lead by income, product type, credit profile, and eligibility before any human involvement — advisors only speak to pre-qualified prospects.

The challenge

Generic financial campaigns violate trust

Sending home loan offers to someone who just took a personal loan, or investment products to someone with no declared income, damages brand trust and risks compliance flags.

Geta.ai segments by product interest, income bracket, credit profile, and application stage — delivering compliant, hyper-personalized offers at exactly the right moment.

The challenge

Dropped applications lose booked revenue

60–70% of started loan or account applications are abandoned mid-way. No follow-up system means this revenue walks out the door.

Geta.ai detects application drop-off events and automatically triggers a re-engagement Journey with personalized follow-up, document reminders, and advisor contact.

AI Lead Qualification

Only sales-ready leads reach your advisors.

Every inbound financial lead — regardless of source — is immediately engaged by the AI Agent over WhatsApp. It qualifies by loan type, income range, employment status, credit profile, and product eligibility using a conversational flow you configure. Pre-qualified leads are routed instantly to the right advisor team with a full qualification summary in their inbox. Ineligible leads receive alternative product suggestions and enter a long-term nurture Journey — so no lead is wasted, just redirected appropriately.

higher lead-to-approval rate — advisors close with pre-qualified contacts only
app.geta.ai
Loan Application Pipeline5 applicants · 4 stages
AI qualifying leads in real time…
Inquiry
RD
Rahul D.
₹45L
SK
Sneha K.
₹22L
AI Qualified
AM
Arjun M.
₹38L
Under Review
PJ
Priya J.
₹60L
Disbursed
VN
Vikram N.
₹18L
AI qualification active · 5× lead-to-approval rate
app.geta.ai
Visual coming soon
Hyper-Personalized Financial Campaigns

Right product. Right profile. Right moment.

Financial product campaigns that ignore profile context don't just underperform — they damage trust and risk compliance flags. Geta.ai segments your lead base by income bracket, declared liabilities, product interest, application stage, and credit behaviour. Each segment receives a campaign personalised to their profile: a first-time homebuyer sees a different message than a salaried professional looking to invest, or a self-employed applicant seeking a business loan. Contextually relevant, compliant, and timed to the moment of highest intent.

3.6×campaign ROI vs generic financial product blasts
Advisor Inbox & Full Lead Context

Every financial lead. Full profile. Close-ready.

When a pre-qualified lead reaches an advisor, their Geta.ai inbox shows the complete financial profile beside the live conversation — income declared, assets, product interest, eligibility score, application history, and every past interaction. Advisors close without asking questions the customer has already answered. No duplicated effort, no lost context between channels. The result: faster time-to-close, higher conversion rates, and a dramatically lower cost per disbursed loan.

↓ 41%lower CAC — advisors waste zero time on unqualified or repeat-context questions
app.geta.ai
RD
Rahul D.Home Loan

₹45L · Applied 2 min ago

Checking…

Automated compliance checks

Identity verified
Credit score: 748
Employment: Salaried
Debt-to-income: 28%
Final scoring…
AI qualification in < 90 seconds
100% automated
Before Geta.ai, our advisors were spending 70% of their time on leads that never converted. Now the AI qualifies everything upfront. Our lead-to-approval rate went up 5× and our cost per disbursed loan dropped 41% in one quarter.
AM

Arjun Mehta

Head of Digital Lending, GrowthFin Capital

↓ 41%

Cost per disbursed loan

Lead-to-approval rate

How It Works

From Financial Lead to Closed Deal

Four automated steps — from the moment a lead arrives to the moment revenue is attributed per product.

Capture financial lead from ad, form, or WhatsApp

Every inbound lead — from Meta Ads, Google, landing pages, or WhatsApp click-to-chat — flows into the CRM tagged by product interest (home loan, personal loan, investment, insurance) and source. Zero manual entry.

AI qualifies by income, product eligibility, and credit profile

The AI Agent asks qualifying questions over WhatsApp — income range, employment type, existing liabilities, product intent. Eligible leads are routed to the right advisor team. Ineligible leads receive alternative product suggestions or enter a long-term nurture Journey.

Journey sends hyper-personalized offer

Based on the lead's financial profile, a Journey delivers the right product offer with compliant messaging — personalised by income bracket, product type, and application stage. Timing is optimised per segment behaviour.

Advisor closes with full context — revenue attributed per product

The advisor's inbox shows income, declared assets, product interest, eligibility score, and full conversation history alongside the live chat. Post-disbursement, the attribution dashboard ties every closed deal to its originating campaign, channel, and segment.

FAQ'S

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Yes. Geta.ai supports DND scrubbing and TRAI-compliant sending for SMS channels. For WhatsApp communications, all messages are sent via the official WhatsApp Business API, which requires pre-approved message templates for promotional content — ensuring compliance with Meta's financial services messaging policies. Our team assists with template submission and approval for BFSI-specific content.

Supercharge your customer engagement.

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